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Marketing Insights for Entrepreneurs

Startup

  1. Swedish Fish, a Moleskine, and The Ultimate Startup Kit

    by Published in Startup, Tips & Tricks on

    This is a guest post from Lyn Graft (LG), entrepreneur, storyteller, and producer. Editor’s Note: We connected with LG because of a tweet he sent us about his perfect startup kit. We got in touch, and LG was kind enough to expand on his idea, resulting in this awesome blog post! Redbull, Grasshopper & a […]

  2. For Students, By Students. Tips From a Young Entrepreneur [Interview with Alex Hoffman]

    by Published in Entrepreneurship, Startup, Tips & Tricks on

    Alex Hoffman, co-founder and principal of Dormestics, a student-run storage company, sat down with us to talk about starting a business in college. Here’s what Alex told us: Life presents opportunities – take them! Google is your friend College businesses should be cool, practical, and affordable Lessons learned while building a business will follow you forever

  3. Strategic Partnerships (Don’t Worry – It’s Just People Helping People!)

    by Published in Small Business, Startup on

    Strategic partnerships – what a uniform, institutional, and uninspiring phrase! Kind of conjures up images of flickering florescent lights in cramped offices or an overly chlorinated public pool – either way, it’s unpleasant. Luckily, at its core, the strategic partnership is really just about people helping people. “Strategic alliances can deliver significant benefits to startups […]

  4. 5 Communication Solutions for Small Business Owners

    by Published in Startup, Tips & Tricks on

    Whether you’re reaching out to customers or confirming details with a trusted staff member, communication is the lifeblood of any business. You already send emails and make phone calls, but you might be surprised at what other kinds of tools are available to help make that communication easy and effective. Check out our list of […]

  5. Beyond Money: What Motivates Your Employees?

    by Published in Entrepreneurship, Marketing & Brands, Startup on

    Sure, people like fancy cars and designer shoes, but a paycheck isn’t enough to keep today’s employees happy and fulfilled. In fact, most workers say that positive feedback from a manager or other leader is what gets them going. “Many entrepreneurs believe that digging into their pocketbooks will help drive employee engagement, but the reality […]

  6. 5 Ways Small Business Owners Can Save Money This Tax Season

    by Published in Small Business, Startup on

    Small business owners spend a lot of time and money on getting their taxes in order each year. Yes, the process isn’t much fun, but it doesn’t have to be expensive. According to 2012’s Small Business Taxation Survey, 80 percent of small business owners spent more than $1000 on tax administration services last year.  Not only […]

  7. Three Companies With Clever and Cool Monetization Models

    by Published in Entrepreneurship, Startup on

    Companies can offer the best customer support, resources, and opportunities, but they still need to make money. If you’re running an early stage startup, you need to figure out how to make the jump from product to profit. That means selling, networking, and finding viable customers. “One of the most popular questions for startups online […]

  8. Short On Cash? 5 Free Business & Entrepreneurship Classes

    by Published in Entrepreneurship, Small Business, Startup, Tips & Tricks on

    An education from a top business program can cost well into the six figures. A first year budget could run you more than $90,000! Some entrepreneurs may not have that kind of cash, especially if they’re investing in a lean business, or they may not be ready to take the plunge into a full-time program. […]