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Marketing Insights for Entrepreneurs

Small Business

  1. 6 Mind-Expanding Podcasts for Entrepreneurs

    by Published in Small Business on

    As an entrepreneur or small business owner, sometimes you just need a little pep talk, some outside perspective from someone who challenges the way you approach business. When you’re tired of listening to the radio or the daunting silence of an empty room, podcasts can be a fantastic way to break the monotony—and get your […]

  2. 3 Apps That Help Small and New Businesses Generate Leads

    by Published in Small Business on

    It’s 2013. By now, you’ve heard about apps that handle just about everything. They can schedule meetings in your absence and find you the best Thai restaurant while you’re on a business trip. But as the owner of a new or small business, you care about much more than simple lifehacks. After all, no business […]

  3. The Best Thing to Happen to Your Business? Automation

    by Published in Small Business on

    This is a guest post by Lena Requist, COO of ONTRAPORT. In our 24/7 techie world, it seems like everything is automated. We use plastic cards when we need to spend money. We talk to computers instead of people when we call customer service. Even our paychecks are usually deposited directly into the bank — […]

  4. Bring Your Dog to Work: A Great Policy or Totally Woof?

    by Published in Small Business, Startup on

    Many startups and small businesses have a laidback, relaxed attitude and offer great benefits– flexible hours, laundry services, transportation, pool tables, and equity. It doesn’t stop there. Tons of companies are now encouraging employees to bring dogs and other pets to the office. If you’re a puppy-friendly founder or business owner, it seems like a […]

  5. 5 Ways to Get Through a Summer Slump

    by Published in Small Business on

    It’s summertime! The kids are running through the sprinkler, you’re spending weekends at barbecues, and the beach umbrellas are out. But, you know what that means for business … the dreaded summer slump. Customers are quiet and new ones aren’t coming in as fast. People are on vacation. You can’t blame them, but you still […]

  6. What’s the ROI of a Phone Call? Track It!

    by Published in Small Business, Virtual Office on

    As a small business owner, marketer, or startup founder, you are well-acquainted with the value of data and analytics. When you run campaigns on and offline, you implement robust tracking tools to evaluate the value of every dollar spent. But what happens when people call you? How can you track that? Trust us — your […]

  7. It’s National Small Business Week. How Are You Celebrating?

    by Published in Small Business on

    It’s the 50th Annual National Small Business Week and small business owners across the country are attending events, celebrating, and hosting competitions. The event is put on by the U.S. Small Business Administration (SBA). This year’s events are happening in Seattle, Dallas, St. Louis, Pittsburgh, and Washington D.C. Each state names its very own small […]