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Marketing Insights for Entrepreneurs

Marketing & Brands

  1. 5 Marketing Experts Who Will Rock Your World

    by Published in Marketing & Brands on

    Marketing is a discipline where creativity meets the scientific rigor of quantitative research. Careful strategic planning, strong customer intuition, amazing storytelling abilities, and quantitative aptitude are all key to driving success. But if you’re just getting started, where should you look for advice? There are tons of marketing folks out there who claim to be […]

  2. Is Your Payroll Too Old School?

    by Published in Marketing & Brands, Small Business, Tips & Tricks on

    This is a guest post by Sara Rosenfeld of WaveApps Running a company frequently means becoming a jack-of-all-trades. Unfortunately, small business owners often become so busy in the day-to-day operations of their business that they don’t take the time to test out new tools that could result in significant time and cost savings. If you’re […]

  3. Beyond Money: What Motivates Your Employees?

    by Published in Entrepreneurship, Marketing & Brands, Startup on

    Sure, people like fancy cars and designer shoes, but a paycheck isn’t enough to keep today’s employees happy and fulfilled. In fact, most workers say that positive feedback from a manager or other leader is what gets them going. “Many entrepreneurs believe that digging into their pocketbooks will help drive employee engagement, but the reality […]

  4. What Makes A Great CEO?

    by Published in Entrepreneurship, Marketing & Brands, Startup on

    Glassdoor just released its 2013 list of highest rated CEOs, and it got us thinking about the kind of CEOs employees are wild about. We’ve checked out the frontrunners, and we’re wondering what makes these guys so loved by their employees. What skills do successful CEOs have? Here’s who came out on top:

  5. Three Groundbreaking Pivots: Change is What You Need

    by Published in Entrepreneurship, Marketing & Brands on

    In the world of business, change is a good thing. It makes sense- it’s healthy to question your company’s revenue models, products, and core strengths. It’s how you keep up with the market. Just look at Apple’s decline in the 1980s and dominance in the 2000s. After a decade-long lull and backseat position to Microsoft, […]

  6. 5 Marketing Twitter Chats To Help Promote Your Business

    by Published in Marketing & Brands, News & Updates on

    Twitter Chats are a great and easy way to connect with others who are working to sell, market, and promote their startups or small businesses. They’re doing the same things you are, and they’re talking about it! A Twitter chat happens at a scheduled time, sometimes once a week, once a month, or once a […]

  7. Cupid Is Lovin’ You: 3 Ways To Make Your Business Lovable

    by Published in Marketing & Brands on

    Cupid shoots arrows into the hearts of lovers, but rumor has it he’s also out to get businesses.  This Valentine’s Day, make your company a target.  You might run a construction company, a growing startup, or be a reseller of coffee mugs.  It doesn’t matter what your product is, if you follow our tips, there […]

  8. 3 Creative Ways to Rock Pinterest: Startup Edition

    by Published in Marketing & Brands on

    Did you know Pinterest is the fourth largest web traffic driver in the world? This September, Pinterest surpassed Yahoo organic traffic. However, Google organic traffic, direct referrals, and Facebook referral traffic are still leading the way as the top web traffic drivers. “From May to June, Pinterest’s referral traffic grew by 43.7% and from June […]

  9. 4 Trends in Online Advertising

    by Published in Marketing & Brands on

    What comes to mind when you hear the expression “online advertising?” Do you immediately think of pop-up blockers and spam folders? How about free iPod scams, click bots, and low-quality content farms that are set up to do no more than funnel traffic? The sad truth is that the “good-old-days” of online advertising were full […]