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Marketing Insights for Entrepreneurs

Marketing & Brands

  1. 5 Marketing Twitter Chats To Help Promote Your Business

    by Published in Marketing & Brands, News & Updates on

    Twitter Chats are a great and easy way to connect with others who are working to sell, market, and promote their startups or small businesses. They’re doing the same things you are, and they’re talking about it! A Twitter chat happens at a scheduled time, sometimes once a week, once a month, or once a […]

  2. 5 Marketing Experts Who Will Rock Your World

    by Published in Marketing & Brands on

    Marketing is a discipline where creativity meets the scientific rigor of quantitative research. Careful strategic planning, strong customer intuition, amazing storytelling abilities, and quantitative aptitude are all key to driving success. But if you’re just getting started, where should you look for advice? There are tons of marketing folks out there who claim to be […]

  3. Core Values and the Companies That Do Them Well

    by Published in Marketing & Brands, Small Business on

    A crucial task of companies big and small is to define their core values. In his contrarian management book The Art of Demotivation, E.L. Kersten defines these as “the values that are most important to the direction of the organization and the decision-making within it.” Management consultants Francis Goullart and James Kelley describe core values […]

  4. Video Marketing Tips from ZoomTilt: A Google Hangout

    by Published in Customer Spotlights, Marketing & Brands, Tips & Tricks on

    Video marketing is a new trend, and companies are putting together cool videos to put their brands on the map. Emma, our Content Marketing Specialist, hung out with Chris Bolman, CEO of ZoomTilt, to learn more about video marketing. ZoomTilt has a great platform for connecting companies with video producers. If you’re strapped for time, […]

  5. New to Video? 4 Types To Get You Started

    by Published in Marketing & Brands, Tips & Tricks on

    Online video is a lot like flossing. It’s something we know we should be doing, but somehow we just don’t seem to get around to it. And much like flossing, the benefits of online video are awesome. Rather than preventing expensive dental work, they can build buzz around your brand, help customers out, and keep […]

  6. How to Create a Big Splash at a Huge Conference (SXSW 2010)

    by Published in Events, Marketing & Brands on

    Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big […]

  7. Is Your Payroll Too Old School?

    by Published in Marketing & Brands, Small Business, Tips & Tricks on

    This is a guest post by Sara Rosenfeld of WaveApps Running a company frequently means becoming a jack-of-all-trades. Unfortunately, small business owners often become so busy in the day-to-day operations of their business that they don’t take the time to test out new tools that could result in significant time and cost savings. If you’re […]

  8. Beyond Money: What Motivates Your Employees?

    by Published in Entrepreneurship, Marketing & Brands, Startup on

    Sure, people like fancy cars and designer shoes, but a paycheck isn’t enough to keep today’s employees happy and fulfilled. In fact, most workers say that positive feedback from a manager or other leader is what gets them going. “Many entrepreneurs believe that digging into their pocketbooks will help drive employee engagement, but the reality […]

  9. 5 Ways to Find Customers for Free

    by Published in Marketing & Brands on

    You’ve spent all this time building an amazing new product. What comes next? Customers, sales, and revenue, right? In an ideal world, customers would come knocking at your door. The reality is that growing a business isn’t easy. The average startup’s marketing budget usually starts at … well …$0. That’s a scary thought, considering in 2012, […]