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Marketing Insights for Entrepreneurs

Marketing & Brands

  1. When Will We Finally See the Death of the Phone Book?

    by Published in Marketing & Brands, Toll Free & Local Numbers on

    Information is everywhere — in our homes, on our phones, on our televisions. We’ve got web-based city guides like Yelp and Citysearch, location-based apps like Foursquare and Gowalla, and search engines at our fingertips to help us track down any lost address, new phone number, or updated business listing we need. And yet, every few months […]

  2. 12 B2B Blogs Every Business Should Read

    by Published in Entrepreneurship, Marketing & Brands, Small Business, Tips & Tricks on

    With so many blogs and so little time, it’s often hard to know which ones to read. We’ve listed 12 different blogs based around B2B (business-to-business) marketing, sales, technology and more. If there are any others you think we missed, leave them in the comments.   1 ) Dianna Huff’s B2B Marcom Writer Blog Link: […]

  3. 21 of the Worst Marketing Flops, Follies & Faux Pas

    by Published in Marketing & Brands on

    Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience.  However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind.  Here are some of the most memorable marketing flops, follies and faux pas! 1. Groupon’s Super Bowl […]

  4. How to Create a Big Splash at a Huge Conference (SXSW 2010)

    by Published in Events, Marketing & Brands on

    Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big […]

  5. The Art of Picking the Perfect Vanity Number

    by Published in Marketing & Brands, Tips & Tricks, Toll Free & Local Numbers on

    If your company does business via phone or uses display advertising, a vanity toll-free number is a must. Expecting rushed viewers to remember a random 10 digit string is simply unreasonable, and relying on this could destroy the bottom line. However, not all of these numbers are created equally. While any vanity number is certainly […]

  6. 5 Tips for the New Social Media Manager (or Kid)

    by Published in Customer Spotlights, Marketing & Brands, Small Business, Tips & Tricks on

    Guest Post This guest post is written by Gerry Praysman. Gerry is the resident Buzz Marketer at Brainshark, the leading provider of on-demand video presentations anytime, anywhere. The college graduation season is behind us and a fresh batch of wily youngsters is inundating the workforce. One of the fastest growing job opportunities today is in […]

  7. 3 Ways to Not Suck at Chat Support

    by Published in Marketing & Brands, Small Business, Tips & Tricks on

    I don’t think online chat is the best way to communicate. In fact, it’s probably the worst. So it may surprise you to hear that we’ve been considering adding chat support to our lineup of support options at Grasshopper. Why do I think chat sucks? For one thing, you never really know if the other […]

  8. The Spreadable Story: Why We Shut Down a Business That Was Making Money & Getting New Customers Every Day (Part II)

    by Published in Entrepreneurship, Marketing & Brands, Startup on

    This is the second part in our four-part Spreadable post mortem. In the second part, we will explore the development of the app along with a few mistakes we made in the midst of it. See Part I. Version 1.0 We assumed that because Grasshopper’s referral program worked so well, it would easily port over […]