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Insights for Entrepreneurs

Marketing & Brands

  1. Is Your Company Blog Really Worth the Time?

    by Published in Marketing & Brands on

    If you run a company, you’ve probably got a blog, whether it’s to boost SEO, establish credibility, gain new customers, or simply share the latest news. But results from blogging aren’t always tangible, especially because a company blog doesn’t necessarily lead to direct sales. That’s why it’s important to find some other ways to measure […]

  2. Teach Yourself the Basics of Design (With Resources!)

    by Published in Marketing & Brands on

    Design is an invaluable skill for communicating your big ideas. Think about it: it makes a huge impact when someone presents a well-organized and engaging PowerPoint instead of using default fonts and templates. Design influences conversion optimization, user experience, branding, and more. Face it– design is important. What’s more is that great designers are expensive. […]

  3. 5 Forgotten Ways to Market Your Business

    by Published in Marketing & Brands on

    Thanks to today’s technology, marketing your business has never been easier. You can run instant analytics on online advertising campaigns or create massive customer lists that can be managed with just a click. But what about tried-and-true marketing techniques? Do they still do the trick? If you’re looking for an edge over your technologically-savvy competition, […]

  4. New to Video? 4 Types To Get You Started

    by Published in Marketing & Brands, Tips & Tricks on

    Online video is a lot like flossing. It’s something we know we should be doing, but somehow we just don’t seem to get around to it. And much like flossing, the benefits of online video are awesome. Rather than preventing expensive dental work, they can build buzz around your brand, help customers out, and keep […]

  5. Video Marketing Tips from ZoomTilt: A Google Hangout

    by Published in Customer Spotlights, Marketing & Brands, Tips & Tricks on

    Video marketing is a new trend, and companies are putting together cool videos to put their brands on the map. Emma, our Content Marketing Specialist, hung out with Chris Bolman, CEO of ZoomTilt, to learn more about video marketing. ZoomTilt has a great platform for connecting companies with video producers. If you’re strapped for time, […]

  6. Game-Changing Ways to Thank Your Customers

    by Published in Marketing & Brands, Tips & Tricks on

    There’s no way around it — your customers are your company’s lifeblood. Without them, your business would be a product with no revenue. Your lifelong entrepreneurial dream would instantly transform from a game-changing vision into a shriveled dream deferred. It’s your customers who drive your success. That’s why you’ve got to give back and show your gratitude. […]

  7. 5 Marketing Experts Who Will Rock Your World

    by Published in Marketing & Brands on

    Marketing is a discipline where creativity meets the scientific rigor of quantitative research. Careful strategic planning, strong customer intuition, amazing storytelling abilities, and quantitative aptitude are all key to driving success. But if you’re just getting started, where should you look for advice? There are tons of marketing folks out there who claim to be […]