What does Amazon have that others don’t?
One answer: customer service. That’s according to a recent survey of 6,000 consumers by customer-experience research firm, The Temkin Group. The online retail giant is apparently blowing away its competition when it comes to keeping people happy and feeling well cared-for.
If you’re a regular reader of our blog, you know that we’re doing a challenge with our friends over at KISSmetrics. Today marks the official start date of this challenge as the phone numbers have gone live on each of our contestant’s sites.
This experiment will run for the next 6 weeks. At that point, we are going to analyze all the data we collected during this time period and evaluate it against our hypothesis of:
Earlier this week Jonathan, our Ambassador of Buzz, was in Seattle to give the keynote speech at Startup Riot. Jonathan shared our lessons learned from Grasshopper, Chargify and Spreadable. For those of you who weren’t in attendance, we wanted to share his presentation with you. Have a look!
In a recent post, we cautioned small business owners to calculate the ROI of investing in traditional phone book advertising before spending marketing dollars toward the printed material.
Jonathan Rice is a Green Plumber® and takes the impact of the natural resources consumed by printing the billions of pages seriously. However, the South Carolina plumber still advertises in his local yellow pages.
Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience. However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind. Here are some of the most memorable marketing flops, follies and faux pas!
