If you take a look around the web, you’ll see a rainbow of color. Businesses are painting their sites in blues, reds, yellows, and oranges. Look at this post. You’re looking at a green and black Grasshopper logo, as well as an image of bright beach huts bathed in different hues.
Some of the colors around the web are chosen deliberately, while others come from the “web status quo.” Links, for example, are usually represented in blue. When people see blue-colored text, they know what to do—click, click, click.
Keeping the “web status quo” can be a great choice, but it should always be done deliberately.
If you’re in charge of design decisions for a startup or small business, how do you choose which colors to use?
Here are 6 great resources that can help you use color to jazz up your stuff. If you do color right, you’ll see more online conversions.