Here at Grasshopper, we’ve done a LOT of marketing. We’ve run TV ads, radio commercials, pay-per-click ads, email campaigns, banner ads and so on and so forth. It’s a lot to keep track of! How do we know which ones are working and which ones aren’t?

The good news is many of these campaigns can be tracked with analytics. We can set up tracking URLs for things like email and pay-per-click, and when the person clicks through a link and purchases, we know.

But what happens when that person doesn’t click on a link and instead picks up the phone? How do we know what channel it came from? The answer is phone tracking and here’s how to do it:

If you’ve been on the internet at all over the past few weeks, you’ve probably come in contact with a Sh*t _______ Say video and let’s be honest, they’re pretty funny. There’s just something about people saying it like it is.

Today, we’re launching our own video, Sh*t Entrepreneurs Say.  Check it out and we promise it’s good for a few laughs!

Does this sound like one of your friends? Think this video was based on someone you know? Share it with them and don’t forget to tell us what you think in the comments below!

Unemployment rates remain shockingly high in many parts of the country, but that doesn’t stop some forward-thinking companies from offering outrageous perks.

In today’s employment landscape, organizations can cherry-pick the best and brightest; once they get them, great perks keep them loyal to the company and invested in its success.

Of course your small business is online. You wouldn’t be relevant in the internet age if you weren’t. But since everyone else is also online, the problem now has become how to stand out from the crowd. Read on to learn three important, but often overlooked, tips on how to make your online marketing matter to today’s internet savvy customer.