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Marketing Insights for Entrepreneurs

Getting Started

  1. Are You Sure It’s a Good Idea to Offer Discounts and Promos?

    by Published in Getting Started on

    A while ago, we happened upon a book called Worth Every Penny by Sarah Petty and Erin Verbeck, which says you shouldn’t discount your products and services. The main message of the book is simple: by discounting your offering, you’re taking away from the overall value of what you do. The concept was intriguing and […]