Browse by Skill Level
- Getting Startedfor the beginner marketer
- Off the Groundfor the intermediate marketer
- On a Rollfor the advanced marketer
Need info on how to provide the best customer service ever? Check out this dazzling list of 45 resources -- articles, blogs, and more.
Referrals are the lifeblood of busy entrepreneurs. You can create a referral program at your small business without a ton of time and energy.
Want to start a business by yourself? We've got a great list of ideas perfect for solopreneurs everywhere.
Are Pay-Per-Click (PPC) Ads a short term strategy or a long-term commitment? That's what we sought to find out when we talked to PPC experts who've seen success with their campaigns.
Work for a small business? Awesome! Celebrate National Small Business Week with these 25 ideas.
Your employees are the ones who boost your marketing, talk to customers, and balance your books, but they don't always feel appreciated.
No office? No problem! Tons of entrepreneurs and small business owners are professional and productive without traditional office space.
Our team is always reading, so we tapped them for their business book recommendations. We've got 9 business books to devour. Crack a spine and enjoy.
Let’s celebrate National Entrepreneurs' Day by recognizing the American entrepreneurs who’ve brought us to today.
Wondering how you can get in on the Small Business Saturday madness? We've got some tips and ideas on how to make the holiday your own.
The holidays are upon you and your business. Here's a step-by-step guide to making sure you're dotting your i's and crossing your t's this holiday season.
Yep, we said it! Join the revolution and go pop-up-less. We don't think websites should have pop-ups. Read our reasoning and let us know if you agree.
Being an entrepreneur is hard. Like, really hard. That's why we talked to 6 successful business owners in a live chat. Now we're sharing all their advice!
Looking to get weird and do something different? Check out our list of obscure marketing tactics, sure to get the word out.
There are tons of apps and tools out there, but is another software solution really going to help? Get organized by going back to some basic strategies.
Did you know that vanity local or tollfree numbers can improve customer recall and boost your business? We're not kidding! Learn more.
The sharing economy and other tech trends are turning traditional business models on their heads. How can a small biz compete? With these tools, of course.
Join us on Friday, June 20th at 1 pm (ET) for a fireside chat via Google Hangout. We're talking to a handful of experts about making your dreams a reality.
Many local businesses have trouble getting (and keeping) customers. Don't be one of them. Check out these tips from marketing experts to boost your pizzazz.
Congratulations! You've thrown paint on the walls and opened your doors for business. Now it's time for the customers to come knocking.
Got growing pains? So did these three guys named Matt. Learn what their growing pains were and how they fixed them.
Don't fear Facebook! Engage your customers and supporters on Facebook by posting the right stuff.
It's tempting to fork over cash to get exposure on Facebook, Twitter, and LinkedIn, but is it actually worth it? We'll tell you what we learned!
Have you made a side gig into a fulltime business? Are you about to? We've put together the 5 questions you should ask before striking out on your own.
Networking is so annoying and hard, isn't it? It doesn't have to be. Networking is really just about meeting cool people. In this post, you'll learn to build your network for success.
Growth hacking isn't just for gaining new customers. You can also 'growth hack' your employees to learn new skills, increase knowledge, and ultimately provide better services.
Getting a business tax number isn't glamorous, but it is necessary. Read on for more insights into what you need to get done-- trust us, it's kinda fun!
Search. SEO. Landing pages. Do these terms give you the heebie jeebies? Learn how to do SEO without doing SEO...at least without all that keyword stuff.
Start and grow your startup or small business with our ultimate guide. Learn about co-founders, hiring, marketing and buzz, and much more!
Growing your local business requires community connections, even with the mayor. Learn how to take business to the next level in your city or town.
Finance and equity is complicated--super complicated. If you run a small business or startup or are an employee who has been offered equity, check out Business Equity for Entrepreneurs: A How-to Guide.
Scratching your head when it comes to social? Determine which social media channels will work for you and your brand.
Yes, you read that right! We're here to convince you that marketing your business is a whole lot like primping your nails. Seriously.
You like to think you're immune from making mistakes, but we all make them! In this post, we give tips on avoiding the most common marketing blunders.
New to video marketing? No sweat! These 10 blog posts will help you get started with online video so you can create business-growing campaigns.
We sat down with Damien Smith, Marketing Director for Yelp Boston, to find out the real deal about small businesses and their online reviews.
Need a freelancer to help you out? We've compiled a list of the best websites for finding freelance writers, developers, designers, and more.
Naming conventions aren't just for branding -- they influence conversion. Check out these tried-and-true ways to name your products to increase conversion.
If people are buzzing about your business, even if they’re saying bad stuff, isn't that sorta good? We dig deep to find out whether bad press is actually bad.
How much do billboards cost? Do companies see ROI from their billboards? Is it worth it to get one? We dive deep to find the answers in this post.
Emma, our Content Marketing Specialist, went on a hunt for email newsletters that people actually read and learned a ton in the process.
Just because a few bucks are trickling in doesn’t mean you're really out there in the world. There are a million ways to let the world know about your biz.
Whether you’re part of a big corporation or a small startup, distractions abound. Your smartphone rings, an IM pops up, the copy machine seems extremely loud, and Chatty McChatterson who works a few desks away is having a loud conversation. When you’re in the zone, a split second distraction can totally disrupt your concentration. Coping […]
This month’s customer spotlight is on Kimberfire, a diamond reseller. Ever hesitate to buy an item online because you don’t know what you’re going to get? With pricey shipping rates and iffy return policies, it’s tough to bite the bullet and buy something without seeing it. It’s especially scary to buy something that’s both expensive […]
You hear all the time that starting a business is one of the hardest things you can do, so why do it? Yeah, yeah–you get complete control, you build a brand, and you live your dreams—but you also get a host of sleepless nights and a ton of stress. So don’t do it. Don’t start […]
As an entrepreneur or small business owner, sometimes you just need a little pep talk, some outside perspective from someone who challenges the way you approach business. When you’re tired of listening to the radio or the daunting silence of an empty room, podcasts can be a fantastic way to break the monotony—and get your […]
It’s 2013. By now, you’ve heard about apps that handle just about everything. They can schedule meetings in your absence and find you the best Thai restaurant while you’re on a business trip. But as the owner of a new or small business, you care about much more than simple lifehacks. After all, no business […]
It’s fall now and gardeners are planting bulbs and seeds for next year, hopeful that springtime will bring an abundance of color to their gardens. These seeds are a lot like ideas. In order to flourish, they’ve got to be nurtured. Starting a new business is one of the hardest – and potentially most rewarding […]
Good news! The first version of our Android app is officially in beta and we’re ready for testers! Since this is a very early version of the app, now’s the time to get your voice heard. We want your feedback and suggestions on anything and everything in the app. Head over to our Google + […]
Some people like to say, “It’s not how you start, but how you finish.” Humbug! How you start matters, too. Imagine if you started a marathon running 6-minute miles. Most of us would be screwed! When it comes to personal productivity, the quality of your day hinges on how you begin. While we like to […]
This is a guest post by Brad Farris, Founder of EnMast.com. When I walk through the streets of Chicago, I regularly encounter street performers playing at subway stops (where the acoustics make them sound fantastic) and on street corners. In Chicago, we have everyone from a lone man with a horn to a whole team […]
It’s an understatement to say that the internet is packed with a mind-boggling amount of data. From predictive modeling to content personalization, companies are investing significant time and budget in quantitative strategies. That’s because data directly impacts the choices we make about business. Data and analytics are foundational to helping companies of all sizes run as efficiently as […]
Design is an invaluable skill for communicating your big ideas. Think about it: it makes a huge impact when someone presents a well-organized and engaging PowerPoint instead of using default fonts and templates. Design influences conversion optimization, user experience, branding, and more. Face it– design is important. What’s more is that great designers are expensive. […]
For the past few years, you’ve been living the dream others fantasize about– you’ve been working from home. Not only that, you’ve been building a successful business—taking client phone calls in your pajamas, surfing the web at your leisure, and enjoying the morning commute from your bed to your desk. You’re not just working from […]
Search the dictionary and you’ll discover that the traditional definition for “brand” is that of a mark or symbol—in essence, a label. But in 2013, branding means way more than that! It’s your DNA- it’s what makes you who you are. All companies want to leave their mark on their industry, no matter their size. […]
Many startups and small businesses have a laidback, relaxed attitude and offer great benefits– flexible hours, laundry services, transportation, pool tables, and equity. It doesn’t stop there. Tons of companies are now encouraging employees to bring dogs and other pets to the office. If you’re a puppy-friendly founder or business owner, it seems like a […]
It’s breathtakingly sunny outside, and yet here you are, locked away in your home office or co-working space. When you’re building a business, every moment counts, and brain breaks are a luxury. Yes, you’ll have plenty of time to enjoy the sun, but that’s days away after you’re past the next major product release or deadline. […]
It’s summertime! The kids are running through the sprinkler, you’re spending weekends at barbecues, and the beach umbrellas are out. But, you know what that means for business … the dreaded summer slump. Customers are quiet and new ones aren’t coming in as fast. People are on vacation. You can’t blame them, but you still […]
A startup is a special kind of business. It’s chaotic, energy-charged, and moving at a million miles an hour. That’s why creating and managing a startup can be an incredible (and exhausting) experience. The old fashioned and standard business books aren’t going to cut it. Sure, The Lean Startup is a must, but the following […]
You’ve spent all this time building an amazing new product. What comes next? Customers, sales, and revenue, right? In an ideal world, customers would come knocking at your door. The reality is that growing a business isn’t easy. The average startup’s marketing budget usually starts at … well …$0. That’s a scary thought, considering in 2012, […]
Thanks to today’s technology, marketing your business has never been easier. You can run instant analytics on online advertising campaigns or create massive customer lists that can be managed with just a click. But what about tried-and-true marketing techniques? Do they still do the trick? If you’re looking for an edge over your technologically-savvy competition, […]
As a small business owner, marketer, or startup founder, you are well-acquainted with the value of data and analytics. When you run campaigns on and offline, you implement robust tracking tools to evaluate the value of every dollar spent. But what happens when people call you? How can you track that? Trust us — your […]
Entrepreneurs have powerful stories to tell. While building companies, they venture where few professionals go. They reach crazy heights and see crippling setbacks. Plus, they’re responsible for building products, developing marketing initiatives, and hiring employees. Face it – As an entrepreneur, you do it all. You’re learning a lot, so it’s worth sharing your experiences. […]
You’re ready to sell services or products over the internet, but how will you collect your money?
It’s the 50th Annual National Small Business Week and small business owners across the country are attending events, celebrating, and hosting competitions. The event is put on by the U.S. Small Business Administration (SBA). This year’s events are happening in Seattle, Dallas, St. Louis, Pittsburgh, and Washington D.C. Each state names its very own small […]
Companies like Google make ‘fun’ company cultures look so darn easy! What you may not realize is that these awesome environments take a heck of a lot of investment and hard-work. A fun culture doesn’t just happen. If you’re not prioritizing your office atmosphere, employee happiness, and people operations, your company culture may fall flat — […]
Ebooks are awesome. They’re power tools for lead generation, help build bonds with your target audience, and position you and your company as experts. As a startup or small business owner, you may feel that you don’t have the time or money to create one for your brand. There are plenty of resources out there […]
If you’re constantly on-the-go while trying to run a business, you come across unique challenges that just don’t occur in an office. Construction, landscape, and service companies often have workers on the road, field calls from thousands of customers, and pay hefty price tags for offices. Dealing with that sounds like quite a challenge, doesn’t […]
Plenty of today’s professionals work from home, but what do their offices actually look like?
When the economy is in a lull, it’s natural to get anxious and concerned over our homes, jobs, and livelihoods, especially when our businesses are on the line. It’s scary to get started when the economic situation is dire. Despite struggles over the past few years, U.S. rates of entrepreneurship are at an all time […]
Ever feel like you’re chained to your desk? Ready to break out of your cubicle to enjoy the sunshine? We totally understand. Watch our latest video “Shut up! Shut shut SHUT UP!,” inspiring the world’s entrepreneurs to get out of the office.
This is a guest post by Dan Reidmiller, Creative Director at College Hunks Hauling Junk. Ever call a company and instantly get hit with an automated recording?Ever wait a few seconds only to realize that it’s actually a human being reading a script? There’s nothing worse than dialing a call center and talking to someone […]
Time is an entrepreneur’s most valuable asset. Small business owners and entrepreneurs like to have their fingers in every aspect of their companies, but at some point, there’s just not enough time to fit every task in. If you find yourself in a crunch, there’s only one thing you can do — move tasks off of […]
Being an entrepreneur is about much more than a job. Many business owners feel their venture is a life calling. Some entrepreneurs take years to plan their transition from employee to CEO. For others, the change happens by force of nature. When someone sees the demand for a product or service and finds themselves up […]
Failure is serious business. As an entrepreneur, you’re investing immense time and resources so that your company will make it. It’s no laughing matter, tough to handle, and emotionally nerve-wracking. We’ve written about failure before, providing information on Why Most Entrepreneurs’ Ideas Fail. We’ve also discussed The Most Valuable Lessons from Failure. Now, the story comes full-circle […]
Many of our customers and friends work from the comfort of their own homes. They make calls, perfect their products, and build great software all from their private lairs. At Grasshopper, we only get to talk to you via phone, email, or video chat, and we’ve had enough! Now, we want an inside peek. Do […]
If you take a look around the web, you’ll see a rainbow of color. Businesses are painting their sites in blues, reds, yellows, and oranges. Look at this post. You’re looking at a green and black Grasshopper logo, as well as an image of bright beach huts bathed in different hues. Some of the colors […]
There are several things you can do to cope with angry customers so they keep using your services and gush about your support.
This Mother’s Day, impress Mom by spearheading your top traits into overdrive. Make her proud with a killer work ethic!
People judge companies and organizations by their websites. Good websites can lead to more business, while poor ones can scare potential customers away. In this day and age, there’s no excuse for any company to have a crummy website. Yes, it can be expensive to hire a team of developers to design a site and […]
It’s difficult to find a job, and it’s even harder if you don’t have any experience. It’s a bit of a catch 22, because if no one will hire you, how are you supposed to get that experience? That’s why many fresh college grads are turning to jobs at startups. They can gain great skills, network […]
Did you know 93 percent of shoppers make purchase decisions based on color and visual appearance? With a stat like that, you better be picking the right colors for logos, websites, mailings, and other swag that comes from your business. Not sure which color is right? Take our color quiz to find out>>
When a new company is founded, small business owners and entrepreneurs are faced with a daunting task: they have to do it all themselves. Sure, there are software solutions, and eventually enough money rolls in to hire a staff, but when things begin, most of the load is carried by the business owner. Those who own […]
Check out these 11 must read news sources for entrepreneurs.
As an entrepreneur, you’ve worked hard, taken risks, and are wholly invested in your business. And in your personal life? You’re a stand-up guy or a go-to gal, and are always willing to lend a hand or knowledge to your peers. You’re putting in so much work when some people make it look easy. There’s […]
It’s not in the car or at the office. It’s not between the couch cushions. You’re sure that Fluffy didn’t eat it. It isn’t swimming in the toilet. OMG, where the h is your p? Losing your cell phone is a real nightmare. It’s annoying, inconvenient, and stressful. If you’re a small business owner, the […]
Video marketing is a new trend, and companies are putting together cool videos to put their brands on the map. Emma, our Content Marketing Specialist, hung out with Chris Bolman, CEO of ZoomTilt, to learn more about video marketing. ZoomTilt has a great platform for connecting companies with video producers. If you’re strapped for time, […]
This is a guest post from Lyn Graft (LG), entrepreneur, storyteller, and producer.
There’s no way around it — your customers are your company’s lifeblood. Without them, your business would be a product with no revenue. Your lifelong entrepreneurial dream would instantly transform from a game-changing vision into a shriveled dream deferred. It’s your customers who drive your success. That’s why you’ve got to give back and show your gratitude. […]
Many of us—particularly those who don’t travel for business a lot—have a certain admiration for business travelers and mobile entrepreneurs. In fact, we often see frequent fliers as globe-trotting, jet-setting professional vagabonds. But traveling for business is becoming more common, as many of today’s entrepreneurs and small business owners spend much of their time on-the-go. That […]
This is a guest post by Ryan O’Connell, Vice President at Digital Talent Agents. In any business, particularly a small business, selling ideas and products are a company’s lifeblood. Regardless of the industry you’re in, there will come a point when you have to pick up the phone to acquire new business, make a connection, […]
If you’re running a startup or small business, you don’t have time to waste. That’s why we’re presenting you with 5 of the experts.
Strategic partnerships – what a uniform, institutional, and uninspiring phrase! Kind of conjures up images of flickering florescent lights in cramped offices or an overly chlorinated public pool – either way, it’s unpleasant. Luckily, at its core, the strategic partnership is really just about people helping people. “Strategic alliances can deliver significant benefits to startups […]
Today we’re celebrating Prab and his passing of the 11G certification test. Prab is our lead database administrator on our systems design team. For those of you who don’t know, this certification means that Prab has mastered all the features in the Oracle databases that Grasshopper uses. Congratulations, Prab! At Grasshopper, we want to provide the best […]
Alex Hoffman, co-founder and principal of Dormestics, a student-run storage company, sat down with us to talk about starting a business in college.
If you’re reading this post, you’re probably on Twitter. Maybe you even clicked a Tweet sent out by us or one of our friends to get here, but do you consider yourself a Twitter fiend? Maybe you think you know why Twitter is important, or maybe you’re just starting out and you’re not sure how […]
After much deliberation and painstaking consideration, we’re pleased to announce the winner of our Gary Needs a Caption Contest. The winning caption is… Callin’ and Ballin’ Congratulations to Perry B. for her inspiring caption! She’ll be receiving her $50 Amazon gift card and spring treat basket soon!
We wanted to give our friends, followers, and customers a glimpse of what it’s like to be Gary, Grasshopper’s most important employee. Gary is responsible for insect relations, cricket connections, and entrepreneurial entomology. We decided to chart Gary’s workday from start to finish to give you a glimpse of what his life is like.
There are so many awesome events coming up in April where Grasshopper will be making an appearance. Where to begin?? In April, we’ll be at Less Conf, one of our favorite events of the year. We’ll also make a quick stop at Technori’s Growth Summit in Chicago and Technori’s Pitch LA event. We’re lucky enough […]
In light of the recent emergence of the Hadouken Meme, which began when Japanese school girls started taking pictures of themselves hurling balls of light, the Grasshopper team got together to create our own interpretation. We may not be Japanese, but we do have the spirit to take a photo that rocks just as much as […]
Whether you’re reaching out to customers or confirming details with a trusted staff member, communication is the lifeblood of any business. You already send emails and make phone calls, but you might be surprised at what other kinds of tools are available to help make that communication easy and effective. Check out our list of […]
Sure, people like fancy cars and designer shoes, but a paycheck isn’t enough to keep today’s employees happy and fulfilled. In fact, most workers say that positive feedback from a manager or other leader is what gets them going. “Many entrepreneurs believe that digging into their pocketbooks will help drive employee engagement, but the reality […]
Glassdoor just released its 2013 list of highest rated CEOs, and it got us thinking about the kind of CEOs employees are wild about. We’ve checked out the frontrunners, and we’re wondering what makes these guys so loved by their employees. What skills do successful CEOs have? Here’s who came out on top:
In the world of business, change is a good thing. It makes sense- it’s healthy to question your company’s revenue models, products, and core strengths. It’s how you keep up with the market. Just look at Apple’s decline in the 1980s and dominance in the 2000s. After a decade-long lull and backseat position to Microsoft, […]
Trust us, those calls aren’t from Grasshopper, and we’re working to stop the spam call issue. We hate spammers just as much as you do! We’ve received quite a few reports from customers about “Grasshopper spam calls,” which brought our attention to the growing problem of caller ID spoofing and robocalls. We want to take […]
It’s tax season, and many of us have money on the mind. Thankfully, there are a lot of online resources and professional finance gurus doling out advice on the internet. Trying to save up for a car? Inundated with student loans? Want to start a new business? You’re not alone, which is why experts are […]
From indoor rock climbing gyms to on-site massages and hair stylists, today’s tech companies have a reputation for delivering stellar perks. In order to hire and retain top notch employees, companies are rolling out royal treatments. Take a lesson from Google. With more than 32,000 employees, the search giant always makes an effort to prioritize happiness, […]
Small business owners spend a lot of time and money on getting their taxes in order each year. Yes, the process isn’t much fun, but it doesn’t have to be expensive. According to 2012’s Small Business Taxation Survey, 80 percent of small business owners spent more than $1000 on tax administration services last year. Not only […]
Today we’ve got our Employee Spotlight on Jennifer Joos, People Strategy Manager. Jenn focuses on… People! She helps hire passionate, dynamic team players and also works on projects and initiatives tied to our brand promise and company culture. She’s been known to forget to turn off her Seinfeld ringtone in the office. Jenn is the […]
We’re always excited to learn about new things happening in the world, which is why we’re such big fans of TEDTalks. If you haven’t checked out TED, the site shows video lecture on all sorts of topics, from entrepreneurship to genetics, to psychology, to education, and more. Small business owners, entrepreneurs, professionals, educators and others […]
Companies can offer the best customer support, resources, and opportunities, but they still need to make money. If you’re running an early stage startup, you need to figure out how to make the jump from product to profit. That means selling, networking, and finding viable customers. “One of the most popular questions for startups online […]
An education from a top business program can cost well into the six figures. A first year budget could run you more than $90,000! Some entrepreneurs may not have that kind of cash, especially if they’re investing in a lean business, or they may not be ready to take the plunge into a full-time program. […]
Marissa Mayer, CEO of Yahoo, recently announced that the company’s employees must shut the doors to their at-home offices and bring their briefcases to the headquarters. Ever since, the ‘net has been buzzing with opinions, surveys, and questions about working from home. We have a lot of customers, friends, and employees who work from home, […]
If you have a new baby, a gaggle of kids, grandchildren, cute nieces and nephews, or are thinking of starting a family, it’s worth it to follow some kid-friendly companies on Twitter. Many of our customers specialize in providing products and services to parents and kids, and they’re tweeting about it. Even if you’re not […]
Gary’s participating in March Madness, but his cartoon needs a caption. Someone’s on the phone, but what are they saying? Fans are watching, but what are they thinking? We can’t think of a caption for this cartoon, so we thought we’d ask our creative friends, fans, and customers. The winning caption will receive a $50 […]
How do the people at your business answer the phone? Here are six phone greetings that will enhance customer interaction.
Twitter Chats are a great and easy way to connect with others who are working to sell, market, and promote their startups or small businesses. They’re doing the same things you are, and they’re talking about it! A Twitter chat happens at a scheduled time, sometimes once a week, once a month, or once a […]
Watch out, Ben Affleck! We’re on your tail. Today, OpenView Labs released the results of its B2B Video Content Oscars. Grasshopper’s Sh*t Entrepreneurs Say was up for a nomination… and we won! We’re proud to announce that we took the Oscar for Best Viral Video with Sh*t Entrepreneurs Say. We were up against awesome video […]
Looking to work for a great company with cool perks? We pride ourselves on being a great place to work. Come work and play with us in our fun and friendly office in Needham, MA. We have two openings!
Technology’s ability to provide instant communication allows employees to work remotely, checking in via email and IM with bosses, colleagues, and clients. Many of our customers work from home, and so do others around the country, including a few of our team members. Working remotely offers flexibility and the ability to decide what your workplace […]
2012 was a big year. Facebook went public and then acquired Instagram for $1 billion. Yammer made a $1.2 billion exit when it became a part of the Microsoft family. And just before the summer ended, Google bought Wildfire for $450 million. All these companies started out small, but somebody had a vision, made it […]
Twitter is a great way to follow what’s happening in your industry, especially if you’re looking for real-time information about what’s hot. Grasshopper is active on the social media site, and so are some members of our team! From now on, we’ll be holding Twitter Tuesdays so we can offer you tips on who to […]
At Grasshopper, we love our customers, and we want to help you and your business succeed. That’s why we do our best to help our customers get press. Sometimes, we feature them on our blog and give them shout-outs on Twitter and Facebook.