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Marketing Insights for Entrepreneurs

Allison Canty

Community Engagement Manager, Grasshopper

Allison Canty is the Customer Engagement Manager at Grasshopper, the entrepreneur's phone system. Allison likes happy customers, human brands, shopping, deals, treats, sour patch kids & UMASS.

  1. 8 Perks of Coworking Spaces for Savvy Entrepreneurs

    by Published in Entrepreneurship, Startup on

    Today, many freelancers, entrepreneurs, and start-up companies are building their businesses from their “home offices” — also known as their basement, kitchen table or garage.  However, being a small company doesn’t mean you have to stay cooped up in your home (or even the local coffee shop) until you can afford to pay office rent. […]

  2. The Rise and Necessity of Mompreneurs

    by Published in Women & Business on

    Perhaps this proverb says it best: “Necessity is the mother of invention.” Women leaving their jobs to have children and opting to start their own business is a growing trend. Don’t mistake this for a short-lived fad like leg warmers and perms.  Today, mompreneurs play a strong and definitive role in the world of entrepreneurship. According […]

  3. Are Entrepreneurs Born or Made? The Case for Entrepreneurship Studies

    by Published in Entrepreneurship on

    Some say that you can’t learn how to build a successful company, you’re either born with the right stuff or you’re not. But if that’s the case, then why are so many successful business people pouring their own money into funding entrepreneurial programs in colleges and universities? The entrepreneurial nature vs. nurture debate goes far […]