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Marketing Insights for Entrepreneurs

Allison Canty

Community Engagement Manager, Grasshopper

Allison Canty is the Customer Engagement Manager at Grasshopper, the entrepreneur's phone system. Allison likes happy customers, human brands, shopping, deals, treats, sour patch kids & UMASS.

  1. Is Entrepreneurship Right for You? 9 Professional Assessment Tools

    by Published in Entrepreneurship on

    The road of entrepreneurship can be difficult at times, to say the least. Every successful entrepreneur has asked themselves at one point or another, “Did I make a mistake? Should I even be trying to start my own business?” Now there is a personality assessment that will tell you the answer! Alright, just kidding. It […]

  2. The Best States to Form Corporations: A Concise Guide

    by Published in Entrepreneurship, Startup on

    When entrepreneurs start businesses, they’re often ready to set up shop in their own backyards or basement offices, whether they’re in Oklahoma or Oregon. But before entrepreneurs incorporate in their home states, they should consider other locations.  Why?  Well, each state differs in their incentives and penalties for doing business. Some states provide tax breaks […]

  3. Top Woman Entrepreneurs to Follow on Twitter

    by Published in Women & Business on

    Did you know March is Women’s History month? It’s true! And with 8.1 million women-owned businesses in the U.S, accounting for more than $1.2 trillion in revenues and an estimated 15.3 million new jobs by 2018, we thought it was certainly worth celebrating. In honor of Women’s History month, we pulled together a must-follow list […]

  4. 10 Tips to Improve Your Business’ Social Media Presence

    by Published in Small Business on

    Social media is the new word-of-mouth and active participation is key for engaging customers and clients on the web. With so many opportunities to connect, it’s easy to become overwhelmed and stuck hiding behind the scenes or in analysis mode. While you get focused and begin to refine your strategy, here are a few simple […]

  5. Live Chat: The Must-Have Customer Service Tool

    by Published in Small Business on

    In today’s competitive marketplace, superlative customer service is no longer optional: It’s required. Yet how can online businesses reach all the way across cyberspace to deliver exceptional customer service? Live chat technology provides the timely, relevant and friendly communication online customers crave and online businesses need to succeed. We spoke to four companies that offer […]

  6. 8 Perks of Coworking Spaces for Savvy Entrepreneurs

    by Published in Entrepreneurship, Startup on

    Today, many freelancers, entrepreneurs, and start-up companies are building their businesses from their “home offices” — also known as their basement, kitchen table or garage.  However, being a small company doesn’t mean you have to stay cooped up in your home (or even the local coffee shop) until you can afford to pay office rent. […]

  7. We Just Bought 10,000 Copies of Mark Cuban’s eBook for our Customers

    by Published in News & Updates on

    After reading Mark Cuban’s new ebook, How to Win at the Sport of Business, we were blown away and inspired by Mark’s story.  His unconventional approach to business offers a refreshing perspective on how to build a successful business that we can all benefit from. In his book, he shares his wealth of experience and […]

  8. How To: Set Up Your Virtual Office in Under an Hour

    by Published in Small Business, Tips & Tricks on

    Back in May, we wrote about why you should pick a virtual office over a physical one. In that article, we demonstrated why virtual phone systems, virtual assistants and professional addresses save time and money versus traditional, in-house personnel and office space. For cost-conscious small to medium-sized businesses, there is simply no comparison. Today, we […]

  9. Roundup: 20 Reads for Women Entrepreneurs, Part I

    by Published in Women & Business on

    According to one study from the Center for Women’s Business Research, approximately 40 percent of private businesses in the U.S. are women-owned. And many of these women are thriving beyond their careers. They’re having children, getting married, taking family vacations, and redefining the art of “having it all.” Any woman entrepreneur will tell you, however, that […]