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Marketing Insights for Entrepreneurs

Allison Canty

Community Engagement Manager, Grasshopper

Allison Canty is the Customer Engagement Manager at Grasshopper, the entrepreneur's phone system. Allison likes happy customers, human brands, shopping, deals, treats, sour patch kids & UMASS.

  1. Live Chat: The Must-Have Customer Service Tool

    by Published in Small Business on

    In today’s competitive marketplace, superlative customer service is no longer optional: It’s required. Yet how can online businesses reach all the way across cyberspace to deliver exceptional customer service? Live chat technology provides the timely, relevant and friendly communication online customers crave and online businesses need to succeed. We spoke to four companies that offer […]

  2. Top Woman Entrepreneurs to Follow on Twitter

    by Published in Women & Business on

    Did you know March is Women’s History month? It’s true! And with 8.1 million women-owned businesses in the U.S, accounting for more than $1.2 trillion in revenues and an estimated 15.3 million new jobs by 2018, we thought it was certainly worth celebrating. In honor of Women’s History month, we pulled together a must-follow list […]

  3. 10 Tips to Improve Your Business’ Social Media Presence

    by Published in Small Business on

    Social media is the new word-of-mouth and active participation is key for engaging customers and clients on the web. With so many opportunities to connect, it’s easy to become overwhelmed and stuck hiding behind the scenes or in analysis mode. While you get focused and begin to refine your strategy, here are a few simple […]

  4. 8 Perks of Coworking Spaces for Savvy Entrepreneurs

    by Published in Entrepreneurship, Startup on

    Today, many freelancers, entrepreneurs, and start-up companies are building their businesses from their “home offices” — also known as their basement, kitchen table or garage.  However, being a small company doesn’t mean you have to stay cooped up in your home (or even the local coffee shop) until you can afford to pay office rent. […]

  5. We Just Bought 10,000 Copies of Mark Cuban’s eBook for our Customers

    by Published in News & Updates on

    After reading Mark Cuban’s new ebook, How to Win at the Sport of Business, we were blown away and inspired by Mark’s story.  His unconventional approach to business offers a refreshing perspective on how to build a successful business that we can all benefit from. In his book, he shares his wealth of experience and […]

  6. Are Entrepreneurs Born or Made? The Case for Entrepreneurship Studies

    by Published in Entrepreneurship on

    Some say that you can’t learn how to build a successful company, you’re either born with the right stuff or you’re not. But if that’s the case, then why are so many successful business people pouring their own money into funding entrepreneurial programs in colleges and universities? The entrepreneurial nature vs. nurture debate goes far […]