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Marketing Insights for Entrepreneurs

3 Apps That Help Small and New Businesses Generate Leads

It’s 2013. By now, you’ve heard about apps that handle just about everything. They can schedule meetings in your absence and find you the best Thai restaurant while you’re on a business trip. But as the owner of a new or small business, you care about much more than simple lifehacks.

After all, no business apps can do you a lick of good if you don’t have one crucial ingredient: customers.

Without customers, the only apps you use on your phone are the ones that involve slingshotting birds to topple rocks down … or maybe the one where you crush all that candy.

There’s good news. There are apps that can help you get customers.

Here are a few lead generation apps that will help you gain the customers you’ve been waiting for.

SnapApp

You might consider SnapApp something of a Swiss Army knife of apps because it allows you to choose from a number of different tools to promote your business and capture leads.

From sweepstakes, polls and surveys, personality tests, trivia contests, landing pages and forms and signups, SnapApp has just about anything you can think of to make sure that your company’s web or mobile presence is engaging your potential customers and drawing them in.

By having leads fill out their information, SnapApp “captures” them and forwards them on to you. The only thing you have to do is set it up and wait for the leads to roll in.

Sales Phone

If you’re not a “set-it-and-forget-it” type of entrepreneur, you might want something a little more hands-on.

In that case you can try Sales Phone. Sales Phone is designed to work in conjunction with the efforts a salesperson is already making, measuring and optimizing along the way.

Consider Sales Phone a way of numerating a sales person’s work, allowing them to see what strategies are most effective for them.  Pie charts that display how leads were acquired help salespeople to refine their priorities and change their strategies—and at a cost of just $9.99, Sales Phone is barely a business expense.

ThreeBar

If you’ve ever come across a blog or website and saw a bar across the top that gave you a short greeting and then directed you to a product, page, or sign up form, then you’re probably already familiar with the concept of ThreeBar. It’s a great way to capture traffic and cajole your potential leads in the right direction.

The ThreeBar has lots of nice features that let you test just how well your lead generation efforts are going. You can run A/B tests down to the specifics of the color of your button, which means that you can really get your hands dirty and optimize your greeting bar until you’re sure that it’s running at maximum efficiency.

Now It’s Time to Get Appin’

Whatever you do as a new entrepreneur, remember there are tools for just about anything out there. Don’t despair if you don’t have customers. Instead, ask yourself if you’re just using the wrong apps.

What apps do you use to generate leads? Have you seen success without the help of apps? Please share in the comments below!