More than 10 years ago, Heather Armstrong launched a blog to joke about pop culture, her job, and life as a single woman. As the years passed, she got married, had kids, suffered from extreme postpartum depression, dealt with broken washing machines, decorated her home, cleaned spit-up, changed diapers, and wrote about it all. Over time, all that blogging landed her book deals, media appearances, and $30,000 to $50,000 per month in ad revenue alone.
“She is one of the few bloggers who wield that kind of clout,” New York Times’ Lisa Belkin wrote. “Typically, there are 100,000 visitors daily to her site…where she writes about her kids, her husband, her pets, her treatment for depression and her life as a liberal ex-Mormon living in Utah. She is the only blogger on the latest Forbes list of the Most Influential Women in the Media.” Talk about impressive!