The Building Blocks of ‘Making it Go Viral’
July 20, 2010
It’s official. The world as we know it has accepted video as the most effective means currently available to communicate a message to your audience.
But why? What makes Justine Ezarik (known as “ijustine”) able to get 500,000 people watch her in the Apple Store, dancing like a 12 year old boy who drank too much Red Bull?
How did the pantlessknights get 3,500,000 people to watch two guys dressed in black pretend to be robots and do really weird things? It’s simple. These innovators…these entrepreneurs, made sure that above all else, their content was spreadable. Something only truly goes viral when it is spreadable [To clarify this term, it means you must make sure your content is fun, interesting, and easy for people to talk about].
These are your building blocks for a popular viral video:
- Humor
- Landmarks
- Music
- Relatable
- Big Cast
- Celebrities
- Inspirational
- Controversial
- Current Trends
- Shocking / New / Unique
- Or of course….Dancing Babies & Cute Kittens
Read the rest of Jonathan’s guest post here
