How Grasshopper Can Help Your Marketing Efforts
June 7, 2010
Aside from the awesome information you get here on the Grasshopper blog, did you know that Grasshopper can help you with your marketing efforts? It’s true! In fact, we’ve outlined how below:
Vanity Numbers Can Increase Calls
Vanity numbers are custom toll free numbers that spell a word or mnemonic that helps customers easily remember your phone number (think 1 800 Flowers or 1 888 Best Buy). How much does it help? Vanity numbers can provide a business with a 25% to 69% increase in caller response rates!
While many of the best vanity numbers are taken, there are still great ones out there and with the eventual release of 855 numbers, even more will be available.
Phone Numbers Help Track ROI
When you are running several different marketing campaigns it can be tough to track ROI. While you can easily send someone to a specific URL, you can’t always send someone to a different phone number.
With a toll free or local number, you can actually create specific numbers for specific campaigns using extensions. Then using your call reports, you’ll know exactly how many people called that number and combined with a CRM, who bought your product. Create specific numbers for print, web or TV and know which are actually working!
Sound Local
While having a toll free number is important for businesses, having a local number can also be beneficial to your marketing efforts, especially for geo-targeting purposes.
Online efforts, paid search in particular, are a great way to reach your target audience in a particular area. With virtual local numbers, you can give that audience a way to reach your business that appears like it’s right down the street. Get local numbers across the US and have them all ring to your main business number.
Create Customized Extensions
A few months back we published a great post about how a customer of ours created custom extensions for each of their clients. When a client calls they are greeted with their own message, they are directed to their contact and the contact knows exactly who’s calling before they pick up the phone.
Not bad marketing to be able to tell your customers that you will be creating a designated line for them huh?
A virtual phone number not only helps your business sound professional but also can make it more efficient.
