Give Your Customers a Great Online Experience
February 19, 2010
If you’re lucky enough to get found in Google, a major differentiating factor between you and your competition could be the user experience you’re providing for current and potential customers on your website. I know it sounds simple, but think of all the really bad websites you’ve been to lately. There are too many. Do you know what your customers think of yours?
The caveat is that most of us aren’t web designers or user experience professionals. We’re entrepreneurs who are kicking the tires every day to take our businesses to the next level. Who has time to test or get feedback from customers?
There are no excuses anymore.
We’re excited to announce today a partnership with UserTesting.com, a fantastic service that we use ourselves here at Grasshopper to make sure we’re delivering the best user experience to our customers.
It’s simple and affordable. UserTesting.com has a panel of pre-screened users (matching demographic information you supply) who will record themselves using your website while they speak their thoughts and give you feedback on their experience. You learn where they get confused and what they like and don’t like on your site.
Our goal as entrepreneurs is to convert website visitors into potential leads, right? Well, this is invaluable insight from real people, representative of your customer base, as to what factors are influencing their decision to call or email you. The really neat part is that you get to watch people navigate through your site in real-time.
The CEO of UserTesting.com is Darrell Benatar, a great guy, a great entrepreneur, and someone we’re really excited to be associated with. The best part is, as Grasshopper customers, you get a really nice discount on their services. What normally costs around $250 per user to do with a research firm, only costs $39 with UserTesting.com. As of today, Grasshopper customers get to start running tests on their sites for only $29 using this link.
Remember that all of our Partner Offers are designed to give you, the entrepreneur, discounted access to the best products and services to help you propel your business forward. Happy Testing.
