Pitching Your Idea

Now that you’ve figured out the basic idea of what your business will be, it’s time to learn how to get other people to buy into your vision. Whether you’re looking for investors, a cofounder, or potential customers, being able to pitch your business to other people is absolutely key.

Your pitch should sell outsiders on your business – why is it worth their time or money? You’re invested in your mission, but learning to communicate why other people should pay attention is important when it comes time to get funding, acquire new customers, and start hiring.

A great pitch answers two vital questions:

So let’s dive in and discuss what you can do to make your vision clear to anyone who lends you their ear.

What to Include

Your pitch should be designed to get across all of the important information while attracting people to your business. What information should be included then? A great pitch touches on each of these aspects:

Creating a business idea what to include


In addition to the must-include aspects of your pitch, there are also some key concepts that the best pitches utilize. Incorporating these “do’s” into your pitch will ensure that your message gets delivered in the most effective way possible and really speaks to your audience.


Elevator Pitch

Creating a business idea elevator pitch

In addition to your full pitch, you should develop a shortened version, called an elevator pitch. The idea is to have an impactful summation of your business and your extended pitch that you can share with anyone you run into, at any time.

Elevator pitches usually fall between 30-90 seconds, so it’s best to aim for about 60 seconds. Since you’re limited on time, there are just a few things you want to hammer home here:

Below, is an example of a great elevator pitch:

When was the last time you lost something? Was it your wallet? Was it your keys? Your credit cards? Your passport? Or your kids, your parents, your friends, or was it a pet? No one likes losing something. No one likes losing their security, their time. Having unnecessary stress. Losing your money. Having the fear of losing something. How do we solve this problem?

I developed a Bluetooth tracker which gives you last known location and Google Map directions to help you find the things you need. You should never have to go through the experience of wondering if you're going to lose something ever again. We sell this tracker by itself as well as with luxury leather accessories. These accessories are hand-crafted locally in the United States of America with environmentally friendly practices.

As a result, my company, Royce, has been named one the fastest growing in America and you can find us in most major department stores. In spite of our success, we are still a small family business. We treat our employees and our customers with love, compassion, and respect. And we give back to our local communities no matter what our situation is.

-- Andrew Royce Bauer, CEO, Royce Leather Collection

Start With Family & Friends

Now that your pitch is starting to come together, it’s time to practice delivering it. By the time you find yourself in front of investors, partners, or potential customers, you should be a seasoned pro at pitching your business.

To get as much experience and practice as possible, start out by pitching to your family and friends. Have your audience let you know if anything is confusing or unclear, and ask them to critique your delivery. You want to appear confident, knowledgeable, and polished.

Once you’ve polished your pitch a little, you can even ask strangers if you can pitch to them. The more people you can get in front of, the more refined your pitch will be when it counts.

Pitch Competitions

After you’ve had some preparation pitching in front of an audience, you can really test your chops by entering a pitch competition. You’ll get experience pitching in front of business experts and you might even win some extra cash or other prizes for your business. You can find a huge, up-to-date list of competitions in our Startup Competition Guide – here are 5 prominent pitch-based events:

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