News & Buzz
5,000 FedEx's full of chocolate covered grasshoppers!?
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Press loved it
Video
Risk-Takers ate them
Video
Youtube - Adaam eats a grasshopper
Youtube - Grasshoppers are yummy
Youtube - Great grasshopper event
Youtube - Grasshopper Snack
Youtube - Sasha eats a grasshopper
Youtube - Matthew endorses Grasshopper.com
Youtube - Will my kids and their friends eat grasshoppers
Youtube - iNews digital short: The chocolate-covered grasshopper challenge!
Youtube - Boy eats grasshopper
Youtube - Sitepoint Matt eats a grasshopper
Photos
Bloggers blogged
Check out the blog mentions
- Small Business Trends - Chocolate Covered Grasshoppers: An Example of a Viral Re-Brand
- Prospect MX - My Kids Just Ate Grasshoppers (A Viral Marketing Lesson)
- LA Weekly - The Chosen Ones: Media CEOs Eat Grasshoppers -- A Love Story
- Ideablog - Chocolate Covered Grasshoppers & Entrepreneurship?
- Wired PR Works - Dissecting Grasshopper.com’s Chocolate Delivery to 5,000 Influentials
- Brand Flakes for Breakfast - How to launch a brand to entrepreneurs.
- Radical Trust - 5000 packages via FedEx? Don’t expect crickets.
- Brent Csutoras - Chocolate Covered Grasshoppers… Snack or Marketing Genius
- The Marketing Tech Blog - Grasshopper Marketing
- Marketing Shift - Grasshopper.com Mails Chocolate-Covered Bugs to 5,000 Entrepreneurs
- The Responsible Marketing Blog - Chocolate covered grasshoppers get people talking
Twitterers tweeted
Follow the buzz on Twitter
- @GuyKawasaki - Chocolate covered grasshoppers: An example of a viral re-brand http://adjix.com/3s9q (see also http://marketing.alltop.com/) GR
- @LAWeekly - Media CEOs Eat Grasshoppers -- A Love Story: Were you 1 of chosen 5,000? We've got the list of influencers who got bugs http://bit.ly/EJkYY
- @kevinrose - just tricked a coworker (@dtrinh) into eating a chocolate covered grasshopper - I should probably buy him lunch
- @IncMagazine - By the way, chocolate covered grasshoppers taste kind of like Kit Kat bars.
- @IncMagazine - Effective PR technique: send chocolate covered grasshoppers to everyone on a publication's staff. They are guaranteed to talk about it.