l

Real Grasshopper Rebranding Examples

Grasshopper FedEx'd 5,000 Chocolate Covered Grasshoppers
to Influencers and Entrepreneurs

We FedEx’d 25,000 chocolate covered grasshoppers (yes, real ones) to 5,000 of the most influential people in America, including bloggers, politicians, celebrities, entrepreneurs, CEO’s, journalists, reporters, TV anchors and more to promote our new Entrepreneur Movement. Did you get one? Below is just some of the buzz we’ve generated so far.

Cholcolate Grasshoppers Curious how the social media campaign did? » Or download the case study here!

Press loved it

Risk-Takers ate them

I just got FedEx'd a chocolate covered grasshopper from @cody... on Twitpic I ate a chocolate covered grasshopper today. Wasn't so bad go... on Twitpic Share photos on twitter with Twitpic Share photos on twitter with Twitpic Photo of chocolate-covered grasshoppers sent to me for viral ... on Twitpic Share photos on twitter with Twitpic Grasshopper doesn't taste bad. But picking antennae out of yo... on Twitpic 'Tastes like a kitkat'- Alex after eating a chocolate covered... on Twitpic OMG!! My sister fed the chocolate covered grasshopper to my l... on Twitpic Share photos on twitter with Twitpic Resending image - No joke. This was just delivered by FedEx. ... on Twitpic Share photos on twitter with Twitpic Share photos on twitter with Twitpic Share photos on twitter with Twitpic twitpick Share photos on twitter with Twitpic

Bloggers Blogged

Check out the blog mentions

Small Business Trends — Chocolate Covered Grasshoppers: An Example of a Viral Re-Brand Prospect MX — My Kids Just Ate Grasshopper (A Viral Marketing Lesson) LA Weekly — Bloggers Blogged | The Chosen Ones: Media CEOs Eat Grasshoppers -- A Love Story Brand Flakes for Breakfast — How to launch a brand to entrepreneurs. Radical Trust — 5000 packages via FedEx? Don’t expect crickets. Brand Csutoras — Chocolate Covered Grasshoppers… Snack or Marketing Genius The Marketing Tech Blog — Grasshopper Marketing Marketing Shift — Grasshopper.com Mails Chocolate-Covered Bugs to 5,000 Entrepreneurs The Responsible Marketing Blog — Chocolate covered grasshoppers get people talking